SEO can bring the traffic to your ecommerce websites or stores, but SEO can not make the customer decide to buy the products on your store.
So what factors that influenze your ecommerce website conversion rates ?
Analysis of Click Stream
Click stream is the path taken by website visitors to browse from the initial point of entry to the conversion point. By analyzing the click stream, you can streamline the sales process for maximum efficiency. Click stream analysis not only helps you identify the incompetent points of your website but also helps you determine points where cross selling can be possible. You can thus correct the areas of failure of browsing experience and ensure that your website garners more sales and enhanced revenues.
Impressions
Impressions refer to a single view of an online advertisement. The impression has a direct effect on the conversion rate of the website. The conversion rate of a website is the percentage of visitors who make a purchase on the website. Conversion reports tracks incoming visitor traffic from various sources like search engines, banner ads etc. and evaluate conversion rates. These reports can give you valuable insight into the performance of your ad campaigns and tell you what is working and what is not. This way you can know what hinders the browsing behavior of prospective customers and work to improvise the same.
Placement on SERP
One of the most influencing factors is the placement of the website i.e. its rank on the search engine results page (SERP). As per the search query that is entered, your website can be featured on the first, the second or even the 100th page depending on its relevancy for the search phrase. Here comes the role of search engine optimization (SEO). Search engine optimization identifies the key words and phrases and optimizes the website for the same. This improves the ranking of the website in the SERPs and potential customers will be able to locate your business more easily. In fact, when your website appears in the top slots of the search engine results, more and more visitors will visit your website thus increasing the number of unique visitors. This enables your to further increase the sales and revenue for the website.
Design and layout of your website
This is important so that it does not act as a turn off. For example, the contents should be in proper paragraphs and contain some banners/pictures to liven up the website.
How targeted is your advertising?
I read of some people having a massive mailing list without anything significant to really show for it. Imagine a customer brimming with enthusiasm to go to your website based on your advert only to be disappointed and leave abruptly on getting to your site feeling deceived as there seems not much correlation between the advert that put him on your non targeted mailing list which subsequently brought him to your website and the contents he now finds on your website. Lawyers will ordinarily say there is lack of “consensus ad idem” i.e. meeting of minds from the outset. Alternatively, it is a case of the computer terminology “Garbage in, Garbage out”
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I personally really feel that the initial alternative of building a list from scratch is greater.