There are some famouse Chinese ecommerce website as follow, do you know them before ?
B2B
Alibaba – http://www.alibaba.com
globalsource – www.globalsource.com
www.hc360.com
C2C
Taobao – www.taobao.com
youa.baidu.com
www.paipai.com
B2C
www.360buy.com
www.amazon.cn
www.dangdang.com
Many foreign company want to get into the chinese ecommerce market but fail at last( such as ebay). The development of Internet in China is late, so people shopping on the Internet is more careful than other country. Besides the culture factors, there are also many reasons such as the limit of chinese goverment.
In conclusion, when you run a foreign ecommerce, you should be familar with the local culture, that will help you get more bussiness.
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@Mary – I agree that it would make things a little messier, but the majority of people I have spoken to reckon it is often worth doing.